Small and easy-to-digest bites of digital marketing from my learning diary in the past years.
The recipe is learning + work experience + spicy taste of occasional failures.
The term Digital Marketing was coined in the 1990s, together with the digital age taking off with the explosion of the internet era and its Web 1.0 platform, even though at that time, digital marketing was mainly perceived as a form of advertising to customers. For instance, after HotWired (the first commercial web magazine) purchased some banner ads for their advertising in late 1994,