Kaizen is a concept referring to business activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. Kaizen (改善) is the Sino-Japanese word for “improvement”.
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content marketing
The term Digital Marketing was coined in the 1990s, together with the digital age taking off with the explosion of the internet era and its Web 1.0 platform, even though at that time, digital marketing was mainly perceived as a form of advertising to customers. For instance, after HotWired (the first commercial web magazine) purchased some banner ads for their advertising in late 1994,