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branding

  • In the 1920s, women didn’t smoke. Or if they did, they were severely judged for it. It was taboo. Then, in 1928, Edward Bernays was hired by the American Tobacco Company to implement a marketing campaign that could help them boost the sales. Bernays planned it so that these women in the parade, at the appropriate moment, would all stop and light up cigarettes at the same time.

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