The purpose of this magazine ad was to advertise for both models, with the focus on the new CZ 457, albeit not to compromise the details of CZ 455, which is the older model. The design had to fit all contents on one single A4 paper.
I figured out that it would be effective to group contents into blocks with elements that help to direct the focus of the targeted readers. In this design, I slightly rotated CZ 457 towards the reticle to emphasize the name of this new model. Besides, texts were used in different sizes to highlight the importance of key details. CZ 455 also pointed to the box containing information of the distributor – Remes.fi (my client).
Tools used: Adobe Illustrator & Photoshop
Some other designs for the same client:
For Meopta products:
