#1001guides

Small and easy-to-digest bites of digital marketing from my learning diary in the past years.
The recipe is learning + work experience + spicy taste of occasional failures.

  • Leveraging Customer Personas: A Game-Changer for Startups

    by nnietr

    Let’s consider an example: A health-tech startup that offers a fitness tracking app could create several personas like “Fitness Enthusiasts”, “Weight Loss Seekers”, or “Health-conscious Parents”. These personas would vary in age, fitness goals, preferred type of physical activities, tech-savviness, and more. Understanding these nuances can help the startup…

  • Pay-Per-Click Advertising: What – Why – How?

    by nnietr

    When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date, and more. All these optional elements allow you to segment the market into small groups and bring the product/service to the right target audience.

  • Brand Development In The New Normal: Aware, Adapt And Transfer

    by nnietr

    The COVID-19 crisis has spurred an expansion of e-commerce toward new companies, customers, and product categories. In the United States, for example, whereas the percentage of e-commerce in total retail climbed steadily between the first and second quarters of 2020 (from 9.6 percent to 11.8 percent), it jumped to 16.1 percent between the first and second quarters of 2020.

  • Orchestrate personalized customer journeys

    by nnietr

    The challenge for brands is not only to own intelligence about customer demographics, data about past purchase decisions or even what they have browsed at the last visit, but also marketers have to be always ready to deliver tailored and customized experience to customers with the use of customers’ past data, integrate with present contexts and be able to predict future behaviors.

  • “Brands make beers taste better, and cars go faster”

    by nnietr

    In the 1920s, women didn’t smoke. Or if they did, they were severely judged for it. It was taboo. Then, in 1928, Edward Bernays was hired by the American Tobacco Company to implement a marketing campaign that could help them boost the sales. Bernays planned it so that these women in the parade, at the appropriate moment, would all stop and light up cigarettes at the same time.

  • 3 must-do steps on your website

    by nnietr

    MENU SET 3: All roads lead to Rome, and all digital marketing efforts start with the website!
    Besides using these tools to audit the website, you can check if the website is indexed properly. What does that mean by “indexing a site properly”?

  • The black box named “Search Engine”

    by nnietr

    MENU SET 1 – PART 1: Try to type any query into a web browser, you will see millions of pages in the search engine result pages (SERPs). Have you ever wondered how those pages manage to find you and bring you the content you are looking for?
    Discover how search engine works!

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